Australian consumers are demanding more sustainability from the agricultural sector, according to a major report by financial group PwC.
Australia has a unique opportunity to be an exemplar of nature-positive, low emissions agriculture for generations to come. This is the message one of the members of the Australian delegation is taking during her address to the United Nations Climate Change Conference* (COP27) in Egypt this week.
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The report, prepared by PwC for Farming for the Future, underlines a clear trend in regulators and consumers expecting greater transparency of a product’s environmental footprint. While this trend could be viewed as a threat, Australian agriculture has an opportunity to take critical steps now that will give it a competitive advantage in international markets longer-term.